Artesian Publishing: Brand You: Press Coverage

Press Coverage: Brand You

So what do you do?
by Julie Roman
savvysaleswoman.co.uk

I hate the thought of coming across as 'pushy' when people ask me "so, what do you do?" This article looks at the solutions I have discovered that may help you overcome this problem; so that you can answer this question confidently and with ease.

Have you ever struggled to describe what you do? It is a real waste of an opportunity when you walk away from someone who could either have turned into a client, or referred you to people looking for the solutions you provide. So, to overcome this in the future you need to create your own perfect (elevator) pitch.

For your perfect pitch to be really effective it needs to be simple, short and snappy. Try not to waffle. Practice it until you are comfortable with what you are saying and it doesn't sound as if you are reading from a script.

The perfect pitch gives people a powerful introduction to what you do. Taking less than 30 seconds (the time you'd have travelling in an elevator) to capture people's attention. Here are some ideas you may want to try:

The life changing event that gave birth to your business.
The problem you discovered you had the solution for.
Why you are so passionate about what you do.
Why you are qualified to fill the space in your niche.
The results you have achieved for yourself and your clients.

Once you've created your perfect pitch you can use it to market your products and services face-to-face and to spread the word effectively about what you do.

I like the "three-second statement" that John Purkiss and David Royston-Lee describe in their gem of a book Brand You (ISBN: 0955116422). This means that when you are asked, "so what do you do?" That you give people a description that is more than just, "I'm a life coach", which can lead to little interest from the other person and can stop the conversation flat! John and David advise that you should make this first impression memorable:

"Your three-second statement helps to communicate your unique combination and makes people remember you."

As I was reading this section, it made me think about the times I've been to a party and the host has introduced me to someone new. The great hosts give you interesting facts about the person, "This is Emma Smith; she's an artist and a keen horse rider." This brief, but expressive, introduction makes it easier for you to engage in conversation.

I completed the exercise in the book and created this statement: "I'm Julie Roman, a SenseSational Selling coach. Most of my clients are women." I didn't want to just say that I am a sales coach. So, I chose these particular words because SenseSational Selling is new to most people and I can then tell them about it. They may also wonder why I mainly coach women; so I can explain my reasons for this too. I'll see how I get on with this statement, I'm sure it will need some tweaking!

If it works, it will lead me nicely into the perfect pitch that succinctly describes what I do. But don't get me wrong, I'm not doing this to manipulate people. I'm just being prepared as I don't want to waste an opportunity to help more people who may be struggling with the problems I can solve.

Your aim is to be able to talk fluently about what you can do for people. If it isn't right for the people you are talking to, they may like what you do anyway and feel compelled to refer you to the people they know, who are more suitable.




	Press Coverage: Brand You So what do you do? by Julie Roman savvysaleswoman.co.uk I hate the thought of coming across as 'pushy' when people ask me "so, what do you do?" This article looks at the solutions I have discovered that may help you overcome this problem; so that you can answer this question confidently and with ease. Have you ever struggled to describe what you do? It is a real waste of an opportunity when you walk away from someone who could either have turned into a client, or referred you to people looking for the solutions you provide. So, to overcome this in the future you need to create your own perfect (elevator) pitch. For your perfect pitch to be really effective it needs to be simple, short and snappy. Try not to waffle. Practice it until you are comfortable with what you are saying and it doesn't sound as if you are reading from a script. The perfect pitch gives people a powerful introduction to what you do. Taking less than 30 seconds (the time you'd have travelling in an elevator) to capture people's attention. Here are some ideas you may want to try: The life changing event that gave birth to your business. The problem you discovered you had the solution for. Why you are so passionate about what you do. Why you are qualified to fill the space in your niche. The results you have achieved for yourself and your clients. Once you've created your perfect pitch you can use it to market your products and services face-to-face and to spread the word effectively about what you do. I like the "three-second statement" that John Purkiss and David Royston-Lee describe in their gem of a book Brand You (ISBN: 0955116422). This means that when you are asked, "so what do you do?" That you give people a description that is more than just, "I'm a life coach", which can lead to little interest from the other person and can stop the conversation flat! John and David advise that you should make this first impression memorable: "Your three-second statement helps to communicate your unique combination and makes people remember you." As I was reading this section, it made me think about the times I've been to a party and the host has introduced me to someone new. The great hosts give you interesting facts about the person, "This is Emma Smith; she's an artist and a keen horse rider." This brief, but expressive, introduction makes it easier for you to engage in conversation. I completed the exercise in the book and created this statement: "I'm Julie Roman, a SenseSational Selling coach. Most of my clients are women." I didn't want to just say that I am a sales coach. So, I chose these particular words because SenseSational Selling is new to most people and I can then tell them about it. They may also wonder why I mainly coach women; so I can explain my reasons for this too. I'll see how I get on with this statement, I'm sure it will need some tweaking! If it works, it will lead me nicely into the perfect pitch that succinctly describes what I do. But don't get me wrong, I'm not doing this to manipulate people. I'm just being prepared as I don't want to waste an opportunity to help more people who may be struggling with the problems I can solve. Your aim is to be able to talk fluently about what you can do for people. If it isn't right for the people you are talking to, they may like what you do anyway and feel compelled to refer you to the people they know, who are more suitable.	<<BACK TO PRESS