Artesian Publishing: Brand You: Press Coverage

Press Coverage: Brand You

Brand You
www.managementtoday.co.uk 1 February 2010

If you're embarking on a portfolio career, you have to market yourself as a brand, argue the authors, who go on to show how to do it. Providing exercises and useful case studies, they help you to understand not only how brands work but also to figure out what your own brand might be and how to go about building it. Written in a straightforward manner, this book brings a fresh perspective on how to view yourself.




	Press Coverage: Brand You Brand You www.managementtoday.co.uk 1 February 2010 If you're embarking on a portfolio career, you have to market yourself as a brand, argue the authors, who go on to show how to do it. Providing exercises and useful case studies, they help you to understand not only how brands work but also to figure out what your own brand might be and how to go about building it. Written in a straightforward manner, this book brings a fresh perspective on how to view yourself.	<<BACK TO PRESS