Artesian Publishing: Brand You: Press Coverage

Book Review - Brand You
by Peter Burton
July 2nd 2009

Self help books need to be inspirational, and Brand You passes the test with flying colours. Starting with a quote from Jeff Bezos, founder of Amazon, “your brand is what people say about you when you’re not in the room”, it goes on to describe more than a dozen characteristics that combine to define your brand, and more importantly, differentiate you from others. This analysis is both more sophisticated, detailed, and motivational than I recall seeing elsewhere. The book gives clear examples of how to get a handle on some of the more slippery, but important concepts such as your values, and the archetypes you invoke when dealing with other people. The authors’ backgrounds as students of human behaviour are strongly evident here.

The advice on networking is refreshingly original. Thankfully there is no reference to elevator conversations or tedious 60-second homilies. Instead the authors recommend using a three-second introductory statement that encapsulates your ‘unique combination’. For example “I am a business psychologist with a marketing background”.

Brand You has to be one of the most comprehensible and credible works of its kind to appear for many years. I cannot recommend it too strongly, both to people running their own businesses and those working, or looking to work, in corporates. It is marred only by one inexplicable omission: the lack of an index. I found it frustrating that I could not easily get back to great ideas that had impressed me on first reading.

Brand you, written by John Purkiss and one of our founding members, David Royston-Lee, is available to buy now from the publishers, http://www.artpub.co.uk/brandyou.htm.

Further information, including the YouTube video, can be viewed at http://www.brandyou.info. Here you can also access a free download of the contents and a sample chapter.




	Press Coverage: Brand You Book Review - Brand You by Peter Burton July 2nd 2009 Self help books need to be inspirational, and Brand You passes the test with flying colours. Starting with a quote from Jeff Bezos, founder of Amazon, “your brand is what people say about you when you’re not in the room”, it goes on to describe more than a dozen characteristics that combine to define your brand, and more importantly, differentiate you from others. This analysis is both more sophisticated, detailed, and motivational than I recall seeing elsewhere. The book gives clear examples of how to get a handle on some of the more slippery, but important concepts such as your values, and the archetypes you invoke when dealing with other people. The authors’ backgrounds as students of human behaviour are strongly evident here. The advice on networking is refreshingly original. Thankfully there is no reference to elevator conversations or tedious 60-second homilies. Instead the authors recommend using a three-second introductory statement that encapsulates your ‘unique combination’. For example “I am a business psychologist with a marketing background”. Brand You has to be one of the most comprehensible and credible works of its kind to appear for many years. I cannot recommend it too strongly, both to people running their own businesses and those working, or looking to work, in corporates. It is marred only by one inexplicable omission: the lack of an index. I found it frustrating that I could not easily get back to great ideas that had impressed me on first reading. Brand you, written by John Purkiss and one of our founding members, David Royston-Lee, is available to buy now from the publishers, http://www.artpub.co.uk/brandyou.htm. Further information, including the YouTube video, can be viewed at http://www.brandyou.info. Here you can also access a free download of the contents and a sample chapter.	<<BACK TO PRESS