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The corporate universe is entering its most complex phase of evolution, in which the secret of business success will reside in the corporate psyche. How healthy might that psyche be? Does it support the future strategy and vision of the business? Is the business driven by truth, clarity and realistic perceptions? Or might it run on denial and delusion - corporate bullshit?
Futurist and broadcaster James Bellini and psychologist Kati St Clair set out to explore the world of the business subconscious by examining the visual trappings, language and conduct of many household names. The authors offer powerful insights into corporate behaviour and the clues it gives us as to whether a company may succeed or die. Their ideas will surprise and sometimes shock. But their message is profound. It could transform the way we look at business.
Book: Paperback | 229 x 152 mm | ISBN 0-955-11640-6 | Dec 2006 | £12.99 £10.99
Available from bookshops and online retailers. For more information contact info@artpub.co.uk. You can also order the book on this website by clicking here.
ORDER ONLINE HERE
"'This is a very intelligent book
that still entertains."
Richard Lofthouse, Editor,
CNBC European Business
